The couple — who have a 48-year age gap — appear alongside brothers Ben and Case Affleck in the spot that aired during the 2025 championship game
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Jordon Hudson, the 24-year-old girlfriend of former New England Patriots owner Bill Belichick, just made her Super Bowl commercial debut.
Hudson appeared alongside Belichick, 72, in a new Dunkin’ Super Bowl 2025 ad starring brothers and Boston-born actors Ben Affleck and Casey Affleck. The ad showed Ben and Casey reviving the DunKings — the Dunkin’-themed boy band that first appeared during last year’s championship game.
The brothers — dressed in head-to-toe Dunkin’ paraphernalia — then sign autographs at a “fan event” when a boy approaches and asks about the whereabouts of previous bandmates, Matt Damon and Tom Brady.
“Forget them suckers,” Ben, 52, responded in a thick Boston accent. “Matt Damon and Tom Brady don’t have the heart of a champion. We got a new squad — Dunkin’ sequel!”
“Afflecks and Belichick,” he continued, as the camera panned out to reveal Bill and Jordon — also dressed in head-to-toe Dunkin’ outfits — pumping their fists.
Ben then leaned forward and lowered his voice, revealing that they have a fourth member on the way. The shot then cut to method actor Jeremy Strong, who is literally brewing himself in a barrel of Dunkin’ coffee grinds in order to “find the character.”
The brand also released a 7-minute extended version of the commercial, which features Jay and Silent Bob stars Kevin Smith and Jason Mewes along with Donnie Wahlberg.
This isn’t the first time that Jordon and Bill have found themselves in the spotlight in the days leading up to Sunday’s championship game in New Orleans. The pair’s relationship — specifically their 48-year age gap — served as the inspiration for a joke in Snoop Dogg’s monologue during the NFL Honors on Thursday, Feb. 6.
The rapper, 53, said he had been a “football fan for a long time,” before reminiscing about several milestone NFL events.
“And I remember, what was it?” he said, pretending to struggle to recall a memory, before adding, “Bill Belichick’s girlfriend wasn’t even born yet.”
The comment — which was met with uproarious laughter from the crowd — garnered a look of shock and amusement from Jordon, who sat beside Bill in a silver gown.
Jordan and Bill, meanwhile, began quietly dating after the former coach’s split from Linda Holliday, his girlfriend of 16 years.
The two reportedly initially met in February 2021 while Jordon was a college student. Their relationship was first made public in June 2024, and they made their red carpet debut six months later at a gala for the American Museum of Natural History in New York City.
The Kansas City Chiefs and the Philadelphia Eagles are facing off in the 2025 Super Bowl, airing on Fox on Sunday, Feb. 9.
